The centralized home for all your lead activity

How it works

One centralized platform from first touch to confirmed delivery

Lead Data Platform is the one place every lead passes through. It watches the activity, enriches each lead, routes it to the right destination, confirms it arrived and hands the data to your analytics.

1. 1

   Monitor all lead activity

   Every capture, every source and every event lands in one centralized place — so the whole picture of lead activity is visible end to end.

2. 2

   Enrich every lead

   Each lead is deduplicated and normalized as it arrives, with source, campaign, page and form attribution attached to it.

3. 3

   Route to the right destinations

   Rules send each lead where it belongs — by brand, location, market, product line or schedule. Change a rule and it applies to the next lead.

4. 4

   Get delivery confirmations

   Only a real acceptance counts as delivered. Failed handoffs are retried and every attempt is recorded, so you can prove the lead arrived.

5. 5

   See detailed analytics

   Every capture, route and handoff is logged — timestamp, the rule that matched, the response from the destination — and reporting is sliced by source, campaign, location or product line.

6. 6

   Optimize marketing spend

   See which sources actually convert, stop paying for the ones that do not, and put the budget back into the channels that grow lead volume.

Integrations

Connected to your whole stack

Lead Data Platform feeds the analytics, tag and data tooling you already run. Nothing locked in, nothing to rebuild.

• Google Analytics 4

  Standard UTM and campaign data travels with every lead, so the traffic that produced it shows up in GA4 with the attribution intact.

• Google Tag Manager

  Lead Data Platform fires alongside the tags you already run. One snippet, no rebuild of your site, nothing to maintain twice.

• Every major CDP

  Normalized, deduplicated leads are pushed into your customer data platform, so profiles there are complete and current.

• Consent management

  The consent state captured with each submission travels with the lead, so every destination only acts on legitimate data.

Plus webhooks, APIs and any custom destination

Lead hub

Also a hub for inbound leads

Leads do not only come from your own website. Sites you buy from, portals, manufacturers and partner dealers can feed the same pipeline by HTTP or by email — one set of rules, one delivery trail.

POST /leads
{ "email": "…", "phone": "…", "source": "…" }

leads@your-domain.com

<script src="/leads-manager.js" async></script>

Leads are deduplicated and normalized on arrival, so the same lead from three sources does not become three phone calls.

Platform flexibility

Flexible, rules-based lead routing

Routing is a set of rules you control — not a hard-coded setup. Combine them for round-robin, escalation, territories and fallbacks. Rules change on your schedule, not on a release cycle.

Brand

Send this lead to the brand that sells it.

Location

Closest or assigned store, dealership or branch.

Market

Zip, city, region or territory — wherever you draw the lines.

Product line

Towables here, motorhomes there, service somewhere else.

Schedule

Business hours go to the floor, after-hours goes to the on-call team.

Lead type

Buying, selling, trade-in or service — each on its own path.

Multilocation first: hundreds of locations, one set of rules to keep them straight.

Delivery

Delivery you can prove

Routing decides which system gets the lead. Delivery is what happens next: the payload is sent in the shape that system expects, the response decides whether it landed, and every attempt is written on the lead itself.

Any HTTP endpoint

A destination is a method, a URL, headers and a body — your CRM, a warehouse, an ad platform, a Slack webhook.

Sent in your shape

Template the lead’s fields into the URL, the query string, the headers and the body, so each system gets the payload it already expects.

Only a 2xx counts

Anything else is a failure, not a silent drop. Redirects, rejections, timeouts and dead DNS all count as not delivered.

Retried on failure

Three attempts per step, each with a fifteen-second budget. Broken configuration stops immediately instead of retrying forever.

Every attempt on the lead

The request that went out, the status that came back and the start of the response are recorded per attempt — a rejected handoff stays inspectable.

Secrets kept out of the record

Authorization, API-key, cookie, token, secret and password headers are redacted before an attempt is stored against the lead.

Each destination is its own step: they run in order, each carries its own retries and its own record, and one endpoint refusing a lead does not stop the others.

Who it is for

Built for large-scale, lead-driven operations

If a missed lead means a missed sale, the plumbing matters. Lead Data Platform is built for teams running many locations, many brands and many lead sources at once.

• RV dealer groups

  Multilocation lots, dozens of brands, one lead flow.

• Car dealerships

  Internet, showroom and service leads routed to the right desk.

• Home service companies

  Territories, technicians and on-call schedules handled by rule.

• Other lead-driven businesses

  Any operation that lives or dies by whether the lead got through.